Today, Women’s Wear Daily announced a fashion collaboration between women’s Ready-to-Wear designer Rachel Roy and New York Knicks superstar Amar’e Stoudemire. Whether you are a sports fanatic or a fashion faithful, this is one business deal to be enthusiastic about!
The two first met back in November where talks of a potential partnership were initiated. Stoudemire, being quite the dapper dresser off the court, has always taken an interest in fashion and had a natural ability to put it all together. “Fashion is very attractive, which fuels me and makes me want to give it more importance,” Stoudemire tells WWD. The pair describe the line as “casually chic”.
“I am channeling a girl that goes to sporting events,” said Roy, “She needs something that is modern, something that represents her in a way that doesn’t look like it just came out of a sporting goods shop.”(source: WWD)
Although still in the early stages of development, the line is predicted to launch in September of this year in select Macy’s stores, and on macys.com and NBA.com. Items will be priced at retail for $45 – $250.